We set some intentions for 2020, and we’ve decided that we want to spend the year traveling around the world with you. There are a ton of places we’ve dreamed of going, from the Sahara Desert to the fjords of Norway. Join us on our travels on Instagram @ridelbikes.

Blue skies, sunny beaches, palm-tree boulevards and scenes for days (pun intended), it’s one of America’s most iconic cities. LA is incredibly diverse culturally, ethnically and economically, with tons of miles to explore in this massive city. It’s also a rider’s dream to cruise. Sure, the traffic is bumper to bumper with concrete freeways that wrap around the city, but where else can you find flat roads and winding canyon roads, next to beautiful desert spaces? With impeccable weather you can ride uninterrupted all year round. LA has the perfect mix of urban and outdoor adventure. Plus, it’s where some of our favorite people live. That’s why we decided to meet up with our west coast RIDEL family to cruise around the city and shoot some scenes for our 2020 lookbook. We’ve got a sneak preview to share with you.. That’s our ORA and TRIPSTER bikes.  Looks like we’ve got the work-life balance thing down pretty well, wouldn’t you say?

This is one of our favorite times of the year where we get to nerd out on our favorite subject– technology. We’re standing in a sea of robots, the latest in smart devices, flying taxis and all the latest pointing to the future of innovation. Yep, you’ve guessed it: we’re in Las Vegas for CES 2020. After months of preparation, dreaming and hard work, we couldn’t think of a better place to officially launch RIDEL. We wanted to debut our bikes on a world-class stage of futuristic and innovative thinkers and share our bikes with folks all around the world, including you. We want to invite you to come visit us and be one of the first to take our latest line of electric bikes for a spin. We’ll be here throughout the week from January 7-10 at stall 30760. We’re the ones with the sleekest electric bikes out there. You can’t miss us ;).