ridel bikes grey export

ABOUT US

Born in the urban streets of New York City, RIDEL is an electric bike company revolutionizing the way the world moves. RIDEL’s mission is based on a simple yet honest desire– to make every journey a fun one and to accelerate the inner potential of each person. Each of our bikes is designed with maximum fun, style, smart technology and security in mind so we can help move the world towards the infinite possibilities of urban mobility. 

You know that look a kid gets when they first learn to ride a bike? That’s how we feel everyday at RIDEL bikes. We can’t help but feel excitement and thrill in designing bikes for the future. It’s in our DNA. The founding team of RIDEL includes some of the earliest adopters and investors in the latest technology, with an impeccable instinct for bringing these tools for everyone to use. Our parent company CJ Global has been manufacturing electronics for over a decade. 

With a passion for bicycles and a longstanding history in electronics, we have take what we love and know best to help people get from their A to B faster, “funner” and more affordable than any other ride out there.

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“Life is like riding a bicycle. To keep your balance, you must keep moving.” — Albert Einstein

ridel bikes grey export

OUR VALUES

We believe in a cleaner and “funner” world where everyone has an e-bike. Our mission is to transport the world towards a smiling future. When we say everyone, we mean riders of all experiences and prices to back it up. To make that happen, we’re committed to great design and innovation as our standard, not an extra cost riders should have to pay. Secondly, we promise to have a cool bike for whatever joyride you have in mind. 

Because everyone should be having fun.

FUN Attitude is everything, and at RIDEL ours is fun. It’s how we make parts and move through the world, and how we promise to deliver to you.

DESIGN Design is not a luxury. It is thoughtful and careful attention to all the details that matter. Every aspect of the bike has you the rider in mind.

INNOVATION We look beyond latest trends because we know what truly never goes out of style– innovation. Every bike is created with XX in mind to keep your ride as safe, comfortable and enjoyable as possible.

ACCESSIBILITY Our bikes are meant for everyone, no matter your prior experience with bikes. Along with fit and size, we believe that good design and innovation should not mean extra cost but should be standard. 

IMPACT We care about the future of our planet, which is why we hope e-bikes will be the new mode of clean and green transportation.

PASSION We started this company for one sole reason– because we are passionate about bikes. Whatever your passion is, we want to help you ride towards yours.

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